Join us Sunday, November 29 2026
“Celebrating 400 Years of Beverly”
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Announcing our 2026 Grand Marshall!
Todd Rotondo
Todd Rotondo is a longtime Beverly resident, small-business owner, Ward 1 City Councilor, and community advocate who believes Beverly’s greatest strength is its people. For decades, Todd has worked to bring neighbors together and support the organizations, traditions, and events that make Beverly a special place to call home.
Todd is the founder and President of Beverly 400+ and has been actively involved with the Ryal Side Civic Association, Beverly Citywide PTO, Beverly Youth Collaboration, Beverly Veterans Advisory Council, Greater Beverly YMCA, and numerous youth, school, veterans, and community initiatives.
As a local business owner, Todd operates Salerno’s Italian Pub & Eatery with his brother, Michael. Whether organizing neighborhood celebrations, supporting Beverly’s youth and veterans, or helping create memorable community events, Todd enjoys bringing people together.
Todd and his wife, Patrice, raised their children, Paige and Aidan, in Beverly and are proud to call this wonderful community home.
Be a Sponsor!
The Beverly Holiday Parade Committee invites our friends and businesses in the community to be a part of the 2026 Parade! Sponsor a band, or a float, and make a huge difference in Beverly this holiday season!
To learn how the Parade will feature your business with your corporate donation by CLICK HERE for our Sponsorship Opportunities.
Of course, no donation is too small. We are grateful for your continued support to this amazing event!
You can pay online or pop a check in the mail! Click on Santa here to learn more!
Mail Checks
The Beverly Holiday Parade, Inc.
c/o Al Temkin
1 Robin Road
Beverly, MA 01915
Watch the Parade Live on BevCam and YouTube
Hosted by Al and Francine Temkin of Al Temkin Productions.
Timeline of Events
11:00 Participants assemble at Beverly High School.
1:00 Parade Stepoff!
In case of extreme weather, watch this site and our Facebook page for cancellation notice.
Parade Route!
The Parade kicks off at 1:00 Beverly High School, covering 1.7 miles, making its way down Cabot Street. Performers stop at the Viewing Stand at City Hall to strut their stuff before continuing on to the parade’s end at the Beverly Depot.
Transportation back to the high school at the conclusion of the parade will be provided to children participating. Participants, please fill in all fields on the sign-up form.
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START AT BEVERLY HIGH SCHOOL!
100 Sohier Rd, Beverly, MA 01915
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REVIEWING STAND
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PARADE END AT BEVERLY DEPOT!
10 Park St, Beverly, MA 01915
Get in touch!
