The Beverly Holiday Parade is ON!
Due to the predicted weather, we’ll be kicking off a little early today at 12:45 PM.
Bundle up, grab your spot, and get ready — we can’t wait to see you all along the parade route!
Don and Jan Preston have built a lifetime of commitment to family, business, and community. Married in 1969, they founded Casa de Moda, Inc. the same year, a successful business they led together for 45 years. They raised three children—Diantha, a Beverly Realtor; Neith, a dedicated stay-at-home mom; and Christopher, a Captain in the U.S. Army currently stationed in Germany. Today, their legacy includes six grandchildren and six great-grandchildren.
Donald Preston proudly served as a U.S. Navy Photographer from 1964 to 1968 before becoming a staff photographer for The Boston Globe (1968–1978). Beyond his career as Vice President and Partner of Casa de Moda (1969–2014), Don has been deeply involved in civic life. He was a founder of the Beverly Business Association (1982), served on the Board of Directors for the Massachusetts Department of Mental Health (1980–2009), helped establish the Beverly Affordable Housing Coalition (2000–2010), and later served as President of the North Shore CDC (2010–2013). From 2012 to 2020, he was Executive Director of North Shore Habitat for Humanity and most recently served on the Board of Directors of Essex County Habitat for Humanity (2020–2024). Don also dedicated time as a Sunday School teacher at Dane Street Congregational Church (1985–1991).
Jan Preston studied Business and Marketing at Mt. Ida Junior College before becoming President and Partner of Casa de Moda (1969–2014). Like Don, she dedicated her time to strengthening her community, serving on the Boards of the Beverly YMCA (1978–1980) and Project RAP/Health & Education Services (1980–2008), and also teaching Sunday School at Dane Street Congregational Church (1985–1991). In later years, Jan managed the Habitat for Humanity ReStore (2018–2020), oversaw the Wenham Tea House Gift Shop (2021–2022), and currently serves as Office Manager for NS Design-Build, LLC (2023–present).
Together, Don and Jan Preston represent more than five decades of devotion—to each other, their family, and the Beverly community.
The Beverly Holiday Parade Committee invites our friends and businesses in the community to be a part of the 2025 Parade! Sponsor a band, or a float, and make a huge difference in Beverly this holiday season!
To learn how the Parade will feature your business with your corporate donation by CLICK HERE for our Sponsorship Opportunities.
Of course, no donation is too small. We are grateful for your continued support to this amazing event!
You can pay online or pop a check in the mail! Click on Santa here to learn more!
The Beverly Holiday Parade, Inc.
c/o Al Temkin
1 Robin Road
Beverly, MA 01915
Hosted by Al and Francine Temkin of Al Temkin Productions.
11:00 Participants assemble at Beverly High School.
1:00 Parade Stepoff!
In case of extreme weather, watch this site and our Facebook page for cancellation notice.
The Parade kicks off at 1:00 Beverly High School, covering 1.7 miles, making its way down Cabot Street. Performers stop at the Viewing Stand at City Hall to strut their stuff before continuing on to the parade’s end at the Beverly Depot.
Transportation back to the high school at the conclusion of the parade will be provided to children participating. Participants, please fill in all fields on the sign-up form.
START AT BEVERLY HIGH SCHOOL!
100 Sohier Rd, Beverly, MA 01915
REVIEWING STAND
PARADE END AT BEVERLY DEPOT!
10 Park St, Beverly, MA 01915
