The 2024 Parade Theme is:
Celebrating Beverly’s Rich History!
Congratulations to our 2024 Grand Marshall,
Beverly 400+
This coming holiday season the 2024 Beverly Holiday Parade will proudly recognize an entity rather than a person as its Grand Marshall!
As our beautiful seaside community prepares to celebrate its 400th birthday in 2026, we will host the Beverly 400+ Committee to lead our parade and spread the word about the wonderful activities and events in store for 2026.
What better time and way to launch the year of planning leading up to our city’s big celebration?! An event this big requires all the enthusiasm and energy of the entire Beverly community! Just as you all turn out for the parade each year, we need you to bring your time, your ideas, your donations, and your energy to the anniversary of our city’s founding.
The Beverly 400+ Committee looks forward to creating some new traditions just like our beloved parade! Stay tuned to beverly400.org for all the news and updates.
Be a Sponsor!
The Beverly Holiday Parade Committee invites our friends and businesses in the community to be a part of the 2024 Parade! Sponsor a band, or a float, and make a huge difference in Beverly this holiday season!
To learn how the Parade will feature your business with your corporate donation by CLICK HERE for our Sponsorship Opportunities.
Of course, no donation is too small. We are grateful for your continued support to this amazing event!
You can pay online or pop a check in the mail! Click on Santa here to learn more!
Mail Checks
The Beverly Holiday Parade, Inc.
c/o Al Temkin
Temkin Financial Group LLC
301 Edgewater Place
Suite 200
Wakefield, MA 01880
Watch the Parade Live on BevCam and YouTube
Hosted by Al and Francine Temkin of Temkin Financial Group LLC
Timeline of Events
11:00 Participants assemble at Beverly High School.
1:00 Parade Stepoff!
Rain Date: December 8th, 1pm.
THE PARADE GOES ON, SNOW OR SHINE.
In case of extreme weather, watch this site and our Facebook page for cancellation notice.
Parade Route!
The Parade kicks off at 1:00 Beverly High School, covering 1.7 miles, making its way down Cabot Street. Performers stop at the Viewing Stand at City Hall to strut their stuff before continuing on to the parade’s end at the Beverly Depot.
Transportation back to the high school at the conclusion of the parade will be provided to children participating. Participants, please fill in all fields on the sign-up form.
START AT BEVERLY HIGH SCHOOL!
100 Sohier Rd, Beverly, MA 01915
REVIEWING STAND
PARADE END AT BEVERLY DEPOT!
10 Park St, Beverly, MA 01915